Week 6.1: Market and User Research (+ Ethics Request)

Thursday, March 23, 2023





Outomces this week
  1. Market research, an analysis of similar projects
  2. Planning User Research (methods, strategy, etc)
  3. Write User Research Questions
  4. Filling in Ethics Forms on Conducting User Research
  5. I also did coding this week but it will be documented in this post



1. Market Research
As I changed my project idea to focus on Indonesian cuisine, I reconducted a market research to see if there are similar applications to the one I am trying to make.

I have notice that there are a few food waste management application but have noticed that they do not accomodate Indonesian cuisine. Below is a comparison chart I made of similar products:


After scowering the internet, I have concluded that the app I am trying to make does not exist yet. Hence, there is an opportunity to actually fill in the market.



2. Planning User Research
After my tutorial with Lizzie, I realise that there is an opportunity for me to truly solidify my research by conductnig user research with my target users.

User Research Method

Due to location limitation (me being in London and my target users are Indonesian users) I have decided to conduct my user research as an online survey.

Lizzie has suggested to format my UR as a survey to help with efficiency as it would allow me to proceed with developing the back-end of the application while conducting research.



3. User Research Question
After deciding to conduct my user research via a online survey, I started designing the questions:

  1. Complete this sentence, "Indonesia is best for its..."
  2. How often do you cook?
  3. What type of meals do you commonly cook?
  4. How many servings do you cook at a time?
  5. How often do you have leftovers?
  6. If you have leftovers, what do you do with them?
  7. How do you manage your household food & beverage inventory?
  8. What do you think about the "Ingredients Tracker" feature on these applications? Would you use it in your day-to-day? (I shoed the test participants this video of the features: https://www.youtube.com/watch?v=ZMuyiETWFbA)
  9. What do you think about integrating a "digital tool" into your cooking routine?
  10. What are your thoughts on food waste in Indonesia?

Link to user research survey https://forms.gle/jJQo5e3TVt6M5xgC6



4. Filling in Ethics Forms on Conducting User Research
After creating writing the user research question, I reviewed it with Lizzie and fixed some questions that need clarity.

I started filling in the "UAL Educational Ethics Approval Form" and the "Participant Information and Consent".

I sent both forms to Lizzie and wait for her review and approval to conduct the user research.

In the "Participant Information and Consent" I made sure to mention to the user why I am conducting the survey (but without mentioning the specifics of my project - this is to ensure I get objective answers), which is for my graduation project, the research type (online survey), and how their data will be used.

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